Pennsylvania’s two family-owned businesses invite people to find their favorite beer and pretzel pairings
Tröegs Independent Brewing and Unique Snacks, two Pennsylvania-based family businesses with a shared passion for fresh ingredients and flavorful combinations, have teamed up to create a Better Together fall campaign that pairs refreshing craft beers with delicious signature pretzels. Selected pairings offer consumers a celebration of local grains and distinctive flavors that commemorate Pennsylvania’s rich agricultural history.
“We are native to Pennsylvania,” says Tröeg’s founding brother and master brewer John Trogner. “It’s a big part of our identity. So it’s only natural for us to partner with another family-owned manufacturer in Pennsylvania. We’re both passionate about taking ingredients and making something delicious, and those two things taste great together. This is the kind of partnership that makes sense to us.
As independent family businesses, Tröegs and Unique Snacks have always focused on what is best for colleagues, customers and business partners, as well as a sense of commitment to the wider community. This family business goal, combined with their respective histories of providing consumers with refreshing craft beers and flavorful pretzels, has created a natural synergy.
“Tröegs’ devotion to the art and science of brewing refreshing beers using only the finest ingredients, including some from here in Pennsylvania, matches our devotion to creating healthy snacks with more flavor using less fuel. ingredients and smarter cooking, ”said Justin Spannuth, Chief Operating Officer of Unique Snacks. “The Better Together campaign aims to offer customers a variety of distinct and refreshing flavors and texture characteristics that create the perfect pairings. “
Together, Tröegs and Unique have tasted many combinations to identify the best pairings that showcase the flavors of craft beers and pretzels. Better Together will be available in states that allow food and alcohol promotions in the Northeast, Midwest, and Southern regions of the United States and will run from August 30 to October 31. The couples, including a few unexpected twists, are:
- Perpetual IPA with original splits | Crispy, Crunchy, Citrus
- Troegenator Double Bock associated with Extra Dark Splits | Bold, dark, malty
- Lucky Holler Hazy IPA with Sourdough Craft Beer Pretzel Rings | Malted Barley, Tropical Pineapple
- Sunshine Pilsner with Pretzel Shells | Crunchy, lively, refreshing
- Haze Charmer Haze Pale Ale with multigrain splits | Salted Cereals, Juicy Pineapple
Business partners continue to join the list of participants in the Better Together campaign. To find out more about Tröegs Independent Brewing’s beers, brewery or catering offerings, visit www.troegs.com. To learn more about Unique Snacks and its variety of healthy snacks made with fewer ingredients and more flavor, visit www.uniquesnacks.com.