Because the world went digital amid the COVID-19 pandemic final 12 months, Dev Gupta – a Dallas native and UT Austin alumnus – was already working just about, turning his freelance job into a totally operational enterprise.
His firm, Not Dev, works with purchasers on their digital merchandise and platforms to “resolve issues by design.” Now based mostly in Dallas, the town Gupta describes as “upbeat,” the design studio is tackling UI / UX and branding design by specializing in having the correct folks do the correct work.
Gupta has been within the digital advertising and product design enviornment for years, working as a sole proprietorship till a few month earlier than the pandemic started in early 2020.
In 2015, Gupta designed the Dallas innovates emblem whereas working at SMU as a inventive promoting speaker. Keen about entrepreneurship and startups, he was acquainted with North Texas and instantly determined to get entangled after listening to the preliminary concept.
“We needed to do one thing that was easy, that was iconic,” Gupta says of his imaginative and prescient for the brand, solely to land on the circuit board monogram that exists at present on our web site at present.
On the time, Gupta was in his mid-twenties, doing freelance design and consulting, along with lecturing. About three years after taking workplace at SMU, he moved to San Francisco to “observe a woman.”
Though the transfer west was not initially motivated by professionals, Gupta was capable of develop its impartial enterprise to the purpose of working with massive purchasers like Twitter and Toyota. He discovered himself flying continuously between the Bay Space and Plano each two weeks and started to generate curiosity from clients to turn into a full-time workers member who would supply ongoing design help.
“The creation, or concept, of Not Dev actually grew out of the work I used to be doing,” says Gupta, alluding to his seamless transition into the startup world.
His already established relationships within the non-public sector have enabled Not Dev to earn work nearly solely by means of phrase of mouth.
However her agency has a non-traditional means of working along with her purchasers. In response to Gupta, the method is difficult – their philosophy is to place one thing in entrance of the shopper on the very starting and work from there.
“Our concept is that all the pieces is hypothetical till it is not,” he says. “So what we’re attempting to do is get in as shortly as attainable and create a prototype design, which the shareholders can react to, one thing that we will put in entrance of the customers.”
This technique implies that Not Dev can bypass steps that are inclined to decelerate the event course of. The staff tries to keep away from many onboarding conferences, for instance, by producing front-end work that retains them from getting misplaced in summary planning periods.
Not Dev boasts that he was “digital earlier than it was cool”; Gupta says he envisioned it as a distant office-less enterprise from the beginning. This construction lent itself effectively when the speedy shift to technological work got here within the wake of the continued pandemic.
Prospects have began contacting Not Dev for assistance on how you can get to market sooner in an internet format. There have been purchasers who Gupta stated would have been excited about working with Not Dev whatever the pandemic, however who might have had reservations about working remotely earlier than it turned the norm. It’s an “error which has been eliminated”, in line with him.
One other thrilling consequence of the Gutpa pandemic is the dispersal of labor and wealth from the concentrated coasts to different areas of the nation with excessive progress potential, together with Dallas.
In San Francisco, Gupta recalled that there was nearly at all times somebody attending conferences in particular person from Zoom or Google Hangouts. Dallas, then again, provides nice progress alternatives for Not Dev because of the excessive focus of huge corporations that weren’t working digitally earlier than however are actually excited about digital transformation.
That is how a lot of the UI design work is packaged and offered to new clients.
“In case you weren’t a tech firm, you needed to turn into a tech firm,” he says. “It is type of an arms race. They’ve some huge cash, they’ve a whole lot of sources, they’ve a whole lot of influence and entry. “
As massive Dallas corporations make this transition, Not Dev’s purpose is to be their major useful resource.
And digital work hasn’t undermined the corporate’s connection to its bodily location. Already, many of the creators of Not Dev reside in Dallas. As a Dallas-based, native-founded firm, Not Dev strives to rent native younger expertise to construct a pipeline of individuals educated in digital design.
“Our purpose is to learn how to contribute to the [Dallas] neighborhood, ”Gupta says. “I’m actually optimistic and optimistic concerning the path issues will take at the moment.”
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