Because the world went digital amid the COVID-19 pandemic final 12 months, Dev Gupta – a Dallas native and UT Austin alumnus – was already working just about, turning his freelance job into a totally operational enterprise.
His firm, Not Dev, works with shoppers on their digital merchandise and platforms to “remedy issues by design.” Now based mostly in Dallas, town Gupta describes as “upbeat,” the design studio is tackling UI / UX and branding design by specializing in having the precise individuals do the precise work.
Gupta has been within the digital advertising and product design area for years, working as a sole proprietorship till a few month earlier than the pandemic started in early 2020.
In 2015, Gupta designed the Dallas innovates brand whereas working at SMU as a inventive promoting speaker. Obsessed with entrepreneurship and startups, he was aware of North Texas and instantly determined to become involved after listening to the preliminary thought.
“We needed to do one thing that was easy, that was iconic,” Gupta says of his imaginative and prescient for the brand, solely to land on the circuit board monogram that exists in the present day on our website in the present day.
On the time, Gupta was in his mid-twenties, doing freelance design and consulting, along with lecturing. About three years after taking workplace at SMU, he moved to San Francisco to “comply with a woman.”
Though the transfer west was not initially motivated by professionals, Gupta was capable of develop its unbiased enterprise to the purpose of working with giant shoppers like Twitter and Toyota. He discovered himself flying regularly between the Bay Space and Plano each two weeks and commenced to generate curiosity from prospects to grow to be a full-time workers member who would supply ongoing design help.
“The creation, or thought, of Not Dev actually grew out of the work I used to be doing,” says Gupta, alluding to his seamless transition into the startup world.
His already established relationships within the non-public sector have enabled Not Dev to earn work nearly completely via phrase of mouth.
However her agency has a non-traditional method of working along with her shoppers. In keeping with Gupta, the method is difficult – their philosophy is to place one thing in entrance of the shopper on the very starting and work from there.
“Our concept is that the whole lot is hypothetical till it is not,” he says. “So what we’re attempting to do is get in as rapidly as doable and create a prototype design, which the shareholders can react to, one thing that we are able to put in entrance of the customers.”
This technique implies that Not Dev can bypass steps that are inclined to decelerate the event course of. The staff tries to keep away from many onboarding conferences, for instance, by producing front-end work that retains them from getting misplaced in summary planning classes.
Not Dev boasts that he was “digital earlier than it was cool”; Gupta says he envisioned it as a distant office-less enterprise from the beginning. This construction lent itself nicely when the speedy shift to technological work got here within the wake of the continuing pandemic.
Clients have began contacting Not Dev for assistance on the best way to get to market sooner in a web-based format. There have been shoppers who Gupta mentioned would have been thinking about working with Not Dev whatever the pandemic, however who could have had reservations about working remotely earlier than it turned the norm. It’s an “error which has been eliminated”, in response to him.
One other thrilling consequence of the Gutpa pandemic is the dispersal of labor and wealth from the concentrated coasts to different areas of the nation with excessive development potential, together with Dallas.
In San Francisco, Gupta recalled that there was nearly at all times somebody attending conferences in particular person from Zoom or Google Hangouts. Dallas, however, provides nice development alternatives for Not Dev because of the excessive focus of huge firms that weren’t working digitally earlier than however at the moment are thinking about digital transformation.
That is how a lot of the UI design work is packaged and introduced to new prospects.
“If you happen to weren’t a tech firm, you needed to grow to be a tech firm,” he says. “It is type of an arms race. They’ve some huge cash, they’ve plenty of sources, they’ve plenty of affect and entry. “
As giant Dallas firms make this transition, Not Dev’s objective is to be their major useful resource.
And digital work hasn’t undermined the corporate’s connection to its bodily location. Already, many of the creators of Not Dev reside in Dallas. As a Dallas-based, native-founded firm, Not Dev strives to rent native younger expertise to construct a pipeline of individuals educated in digital design.
“Our objective is to learn the way to contribute to the [Dallas] neighborhood, ”Gupta says. “I’m actually optimistic and optimistic in regards to the course issues will take at the moment.”
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