The exit from digital transformation for the agricultural sector in a context of difficulties

VIETNAM, January 19 – A worker checking vegetables in a greenhouse of Vineco – Tam Đảo Agricultural Investment Development and Production LLC. VNS Photo Đoàn Tùng

HÀ NỘI — Rapid digital transformation is seen as the best way for Vietnam’s agricultural sector to overcome the difficulties of recovery and development in the post-pandemic period, thus affirming its role as a key pillar of the economy, according to experts.

Faced with the challenges of climate change, market fluctuations and changes in consumer trends, the sector is required to increase the share of digital agriculture in the economy.

Meanwhile, data-driven digital transformation in agriculture and farm management is expected to help drive the growth of the industry through better market forecasting and planning.

Vice Foreign Minister Bùi Thanh Sơn said that in the face of the adverse effects of COVID-19, enterprises and farmers are fully aware of the increased application of smart and digital technologies to maintain the stability of production and the supply of agricultural products, thus preparing for post-pandemic recovery and sustainable development. development.

Agriculture and Rural Development Minister Lê Minh Hoan said that in addition to optimizing local benefits and resources for the development of multi-value agriculture and brand building, Việt Nam should build a data system and make its agricultural data and information more transparent to reach more markets. and create a new breakthrough for the industry.

Many experts said that in addition to the negative impacts, COVID-19 has also enabled Vietnam’s agricultural sector to accelerate digital transformation and write its name in the international agricultural supply chain.

According to David John Whitehead of the Australian Business Association in Việt Nam (Auscham), Australians are very open to Vietnamese agricultural products, which means that the chances of Việt Nam exporting more agricultural products to the market are high.

Currently, Vietnamese agricultural products are exported to many difficult markets, and the Australian market is similar. However, for Australian consumers, manufacturers in Việt Nam need to build their own brand, with guaranteed quality, in order to gain consumer confidence in the safety and quality of Vietnamese products.

In order to increase exports of key agricultural products, closer coordination between ministries, sectors and localities to strengthen digital transformation and trade promotion as well as market connection is crucial.

However, many experts pointed out the need for Việt Nam to focus more on preparing high quality human resources.

Associate Professor Trần Đăng Xuân of Hiroshima University in Japan said many Vietnamese farmers are still hesitant to renew their cultivation practices and approach new farming techniques.

He stressed the need for the government to focus more on the development of digital agriculture, while strengthening communication among farmers to help them understand the benefits of the process and equipping them with more knowledge and skills to conduct online transactions. —VNS

Lana T. Arthur