Rumor Design finds a new home in historic Lincoln Avenue building



The new Rumor Design + reDesign location at 912 Lincoln Ave. in downtown Steamboat Springs is slated to open in early June. (Photo by John F. Russell)

When the owners of Rumor Design + reDesign, Lindsey Jamison and Valerie Stafford, started looking for a new space for their growing interior design and decor business, established in 2008, they knew it had to be downtown.

“We were going to move to the west side of town, and then that came into our vision and we shifted gears,” Stafford said of the company’s move to the historic Hugus building at 912 Lincoln Ave. existence, and it felt like home being downtown.

The two couldn’t escape the energy they found downtown, so they found a new place.



The Hugus Building, also known as Thiesen Mall and more recently Steamboat Smokehouse, has been a landmark of rich Western history since its construction in 1897. It was originally the site of JW Hugus & Co., which was one of the first general store chains.

Rumor Design + reDesign, owners Lindsey Jamison, left, and Valerie Stafford. (Photo courtesy of Rumor Design)

Jamison and Stafford weren’t sure about the building until they had a chance to walk inside and quickly fell in love with the space, especially with its exposed stone walls which featured rocks brought in from the quarry on Emerald Mountain.



“We kept the walls exposed and natural to give the space an industrial feel, honoring the historic architecture of its past while updating almost everything that was damaged in the 2019 fire,” said Stafford.

Jamison and Stafford purchased the building in the summer of 2020 from Fritz Aurin, who opened the Smokehouse barbecue in 1991. Aurin ran the Smokehouse for 23 years before selling it in 2014, but he remained the owner of the building until ‘on sale last summer.

The history of the Hugus building was also known as Thiesen Mall at one time. (Photo courtesy of Rumor Design)

The building has been vacant since a fire caused significant damage to the interior and smoke damage to surrounding businesses in December 2019.

“When it came time to sell after the fire, I was fortunate to find Valerie and Lindsey as buyers who wanted to protect and enhance the rustic character of this local monument,” Aurin said in a press release. “I am excited about the building I have become incredibly attached to and how the legacy of Steamboat Springs is evolving with this addition.”

Jamison said the fully renovated 4,000-square-foot space will serve as a creative hub for anyone designing their home, with a dedicated fabric corner, detailed drawing services, and samples for custom cabinetry, tile, plumbing. , flooring and more.

Built in 1897, the Hugus building was originally the site of JW Hugus & Co.

The large space allows the store to expand its retail presence with more furniture and household items, and an area that allows people to enter and view the items. It also offers large meeting rooms where Rumor Design staff can meet clients. The space also includes a cafe-bar, offering handcrafted coffee and tea-based drinks with take-out snacks and lunch options.

Rumor Design has been recognized as one of Colorado’s Best Interior Design Companies by Colorado Homes Magazine and Mountain Living, and locally a seven-time Best of the Boat Award winner, known for its contemporary interior design style. and modern mountain.

The owners plan to open Rumor in early June, but will be holding a grand opening later this summer.

“The entire space will be a lofty home design buying experience for our customers and anyone who wants to feel inspired or make improvements to their home,” Stafford said.

The exhibition hall and café-bar will be open to the community from 10 a.m. to 6 p.m., Monday to Sunday.

“We have always believed that a sense of well-being stems from the home environment, and we want everyone to experience the same inspiration that we have provided to our customers over the past 13 years,” Stafford said. “As we evolve, so should our space, so if you’re stuck with the same style, changing your space can be the key to letting go of your routines and outlook.”



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