Rubies makes dress-up inclusive with new line of adaptive costumes – ToyNews


Rubies has launched a new range of adaptive costumes designed for children with reduced mobility and equipped with a selection of features that make them optimized for ease of wear, accessibility and fit.

The new collection has been designed to allow all children – regardless of their ability level – to participate in role-play and dress up, with specially designed features that allow them to do so.

Features include a back opening in pants and skirts, which allows wheelchair users to dress in bed or while lying down, and the combination of Velcro closures with elastic zones adds comfort and allows for longer dressing. easy. A discreet opening on the front flap provides access to the tubes in the abdominal region.

Plus, the costume seating area is free of costume fabric, which helps reduce pressure points that can cause sores and ulcers due to sharp wrinkles, creases, or seams.

To ensure the collection provides comfort and inclusiveness to key demographic groups, the costumes were tried and tested on a select focus group of participants in this year’s Superhero Powered by Marvel series, with positive feedback on designs and features. . One of the costumes even featured in a Good Morning Britain section with Emerson Grant showing off his Spider-man outfit to the nation.

Mike O’Connell, Managing Director, said: “We are extremely pleased to announce the introduction of Adaptive Suits into our extensive license portfolio. As an inclusive and innovative company, we strive to create a world where everyone can express themselves equally. While our exclusive Adaptive range costumes are different in features and design, we wanted to make sure our price matched any other costume of the same quality in our range.

“Dress up play is a very important part of childhood, allowing children to explore different characters and models and shape who they become, and we hope these costumes will allow every child to be able to do that.”

The new line will launch with a choice of characters from Marvel, DC and The Mandalorian who are instantly recognizable and very inspiring to children. The superhero lineup focuses in particular on Captain America and Spider-Man suits with 3D padded muscles; both consist of tops, pants and snoods.

The line also includes the Wonder Woman dress which has a sparkly sequined bodice detail, a full skirt and comes with a range of accessories to complement the character including a cape, boot covers, gauntlets and a tiara. foam.

Adapted costumes will be available to order in time for Halloween. Contact the Rubies sales team to find out more.

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