Rolls-Royce Launches Customer Design Program With Boat-Shaped Cars



When asked about the benefits of a project requiring such intensive manual labor, Müller-Ötvös refused to specify a margin. “I will never enter the company in anything that is not profitable, don’t worry. It’s also, of course, quite stimulating for the brand, but it’s not an investment where we do it just for the brand. the reasons.”

Personalization doesn’t extend under the hood, at least for now. The Boat Tail has the same 6.75-liter V-12 engine as the Phantom, Cullinan, and Ghost. No one asked for anything different, said Müller-Ötvös: “The engine is a fantastic Rolls-Royce engine with enough power. It never came a single minute, to make changes around the engine. . “

Müller-Ötvös also does not rule out that future examples of the Coachbuild program may one day be powered by alternative engines or fuels.
“I wouldn’t outlaw this someday, but that’s not really the point – the point is largely in the body,” he said. “I don’t know if that will happen in the future, but why? There is enough power” in the V-12 engine.

A historical precedent

Rolls-Royce has long since sent the majority of its cars out of the factory with high levels of customization and bespoke options – starting with a choice of 44,000 paint colors. Commissions have increased year on year since the start of modern bespoke production at Goodwood in 2003, according to the company. In the first quarter of 2021, every vehicle built at Rolls-Royce across the model family included bespoke components, he said in a written statement.

The company pioneered the ‘coach built’ model strategy a century earlier with unique icons such as the 1926 Rolls-Royce 40 / 50HP Phantom I Brougham De Ville, which recreated the rococo vibe of a Parisian salon. Palace of Versailles with polished satin wood veneers, Aubusson tapestries and painted ceiling inspired by a sedan chair belonging to Marie Antoinette. It was built for Clarence Warren Gasque, a French-born American businessman living in London at the time.

The 1928 Rolls-Royce 17EX, which could reach then astonishing speeds of 145 km / h (145 km / h), and the 1934 Phantom II Continental Drophead Coupé followed. In 1972, the Phantom VI, famous for its burl walnut picnic tables and “toadstool” seats that clip onto the front bumpers, became the last old-fashioned Rolls-Royce model.

Most of the larger coach-built cars are worth six- and seven-figure sums. In June, a 1933 Rolls-Royce Phantom II Special will be offered for an estimated price of 1.3 million Swiss francs to 1.75 million Swiss francs ($ 1.45 million to $ 1.95 million) at the event. ‘an auction in Liechtenstein.

The buyers

Müller-Ötvös declined to name the buyers and price of the new Coachbuild series, although he said he had known all three customers personally for “a long, long time.”

“There is an idea to bring them together someday, but they are spread all over the world,” he said. “The three of them enjoy life. They love to party. And when you see what you can do with the car, it’s pretty festive. Amazing picnic and dining experiences can happen, that’s kind of the idea. “

Meanwhile, the next batch of Rolls-Royce Coachbuild cars are already in the planning stages, with allowances available only by invitation – personally extended by the CEO himself.

“For us it is the jewel above all, the real pinnacle of our entire business model at Rolls-Royce Motor Cars, and for that reason it must remain extremely rare,” said Müller-Ötvös. “We are by no means tempted here to engage more and more. That would devalue the whole.”



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