Ranch Rider Spirits canned craft cocktails have exploded during pandemic



Brian and Quentin from Lunch Rider Spirits.

Source: Spirits of Ranch Rider

The Lunch Rider Spirits line of cocktails are about as Texan as it gets.

Crafted and raised in bustling downtown Austin, Texas, canned cocktails are a craft of co-founders Quentin Cantu and Brian Murphy. Luncheon Rider Spirits We offer four distinct Texancraft cocktails in a simple 12-ounce can with no preservatives or additives.

Originally from Texas, Cantu moved to Lone Star in 2016 after working in Washington, DC for six years and engaging in politics. Eager to change jobs, he enrolled in McCorm’s Business School at the University of Texas and befriended Murphy.

“I think we really wanted to learn some new skills outside of class and our previous career,” Cantu told CNBC. Cantu and Murphy started the first business with the basics of commerce. This is a food truck that provides healthy options for students on UT’s expansive campus.

“We left at 6 am, went to buy some food, cooked that day, then went to class and started over with little sleep,” Cantu said, and both were completely done. He explained that he started the business. The demanding course load of UT’s MBA program.

Due to the surge in demands for meals cooked on food trucks lovingly dubbed “Lunch Hand,” Cantu and Murphy have expanded their businesses to include homemade cocktails.

“I think we’re a little nervous,” Cantu explained of the relatively quick success. “We responded to a lot of unknown consumer requests for something that wasn’t beer, but it wasn’t even Spike Selzer.”

To meet the demand, they found they were considering how to continue to develop the happy accidents of the potential liquor trade.

“We didn’t just open the bar. We wanted everyone to enjoy the products we’ve been making for a long time, ”Cantu told CNBC that canned foods are the flexibility they’re looking for. Added that he gave. In addition to selling e-commerce, we also deal with health-oriented grocery stores such as Whole Foods.

Luncheon Rider Spirits

Source: Spirits of Ranch Rider

In January 2020, benefiting from angel investors in Austin, Cantu and Murphy launched their first cans in the local market. Four months later, the coronavirus pandemic raged, forcing restaurants and bars to close, and Cantu and Murphy surged in demand as customers brought back their cocktail culture.

“Obviously during the pandemic people were quarantining themselves in their homes and spending more time online, so we really invested in digital marketing. It was before business school. Both were available from the carrier, ”Cantu explained.

According to Nielsen data, online alcohol sales in the third week of March increased significantly to 243%. Published by Bloomberg..

Data from IWSR and Nielsen show that sales to merchants in the ready-to-drink division increased during the coronavirus pandemic. BevAlcInsights by Alcohol E-Commerce Platform Drizly..

In the case of 23In one week, the ready-to-drink division’s off-site dollar sales rose 86.8% year-over-year, as the coronavirus pandemic ended on August 8, according to Nielsen.

Before the coronavirus pandemic, According to data analyzed by Drizly, the industry grew 21.5% in the 52 weeks leading up to February 29.

“If you think about the value proposition of a canned cocktail as a lunch jumper, you don’t want to bring a glass bottle if you want to go to the lake or the pool with your friends and have a cocktail made from it. spirits. No, I don’t want to bring fresh lime or side dishes, ”Kantu explained.

Lunch Rider Spirits ranked second in Drizly’s best-selling brand in 2020, overtaking ready-to-drink products from industry leaders such as Ketel One, 1800 Tequila, Jim Beam and Cutwater Spirits.

In its first year of operation, Ranch Rider generated approximately $ 4 million in revenue, nearly four times conservative forecast.

“Most of our growth has been organic, as we have focused on the slow development of our audience, primarily in Texas, who value the craftsmanship of our products.” Cantu explained.

Austin Craft Culture

Luncheon Rider Spirits

Source: Spirits of Ranch Rider

In funky and bright downtown Texas you’ll find the University of Texas, the annual SXSW (South by Southwest) Technology Conference, and several art and music festivals. Mecca for start-ups, Get out of Silicon Valley in some ways.

The city thrives on a vibrant patio culture supported by food, drink, and live music.

“The culture of Texas, especially the culture of Austin, is a culture of crafts,” Cantu explained. “We didn’t want to lose sight of its value as there was a high premium, gratitude and respect for the craft here, which propelled our growth.

To maintain full fidelity to the production process, Cantu and Murphy built a 20,000 square foot facility approximately 40 minutes outside of Austin.

“We felt it was important to touch and feel everything in the product. We didn’t want to outsource this process to others. Many people in Austin pay attention to detail. I think I am really grateful. “He added.

“Real citrus, real spirits”

Canned Cocktail Lunch Rider Spirits

Courtesy of Lunch Rider Spirits

Last week, Ranch Rider Spirits released a fourth canned cocktail named “The Buck,” a Moscow Mule recipe made with six-distilled vodka, freshly squeezed organic ginger, freshly squeezed lime and sparkling water. I did.

“The Back” follows on from the tequila reposado cocktail “Lunch Water”, which contains 5.9% alcohol and 119 calories and is splashed with sparkling water and freshly squeezed lime juice. West Texas Chilton’s signature cocktail is sprinkled with freshly squeezed lemon juice, sea salt and vodka.

And the end of the portfolio is Tequila Paloma, a combination of reposado tequila, freshly squeezed grapefruit, lime, orange and sparkling water.

“It’s printed on the label of every box, but it’s still ridiculously simple. It doesn’t use real citrus, real spirits, additives, preservatives or sugars, ”Cantu said. I am going to explain. “It tastes fresh because it’s not artificial and it’s not made in the lab,” he added.



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