You got me at “free”.
In fact, it’s a little embarrassing how excited I am about the prospect of free stuff.
A bowl of goldfish filled with free promotional lip balm (one for me, four for friends who couldn’t) fills me with pure joy, but I’ll take and cherish whatever you have: Free T-Shirt, sticker, koozie, tiny frisbee, whoopee pillow or pint of beer, even though I have to drag my sore bones on the tilt to get it.
Getting a reward for doing something I was going to do anyway is the best kind of motivation, a carrot made cake served in a keepsake mug. Or at least it was.
The pandemic has mostly put the kibosh on the types of in-person giveaways and marketing blitzes that get the biggest response and the coolest loot, but now they’ve started to reappear – in some cases, with the aim of us. help make it safer for us. come back and about.
To encourage people to get vaccinated against COVID-19, last month, brewers Samuel Adams and Budweiser announced a limited-time incentive program: free beer (to wash that free Krispy Kreme donut) to everyone. person of age who could provide photo proof of obtained their shot / s. And that’s not all: The Colorado Brewers Guild is working with the Colorado Department of Public Health and Environment on a plan to host mobile vaccination clinics at breweries across the state. One of these breweries has an event planned for this weekend.
WeldWerks Brewing Co. in Greeley has partnered with the Weld County Department of Public Health and Environment to host a walk-in vaccination clinic from 1 p.m. to 5:30 p.m. on Saturday. Show up and receive the vaccine and you will be rewarded with a free draft beer, plus a 16 oz “I Got the Vaccine” can to take home.
It is hoped that such incentives will help revive the vaccine “momentum” in the centennial state., a place where beer has a long history of influence, according to a press release from the brewery.
“As vaccine appointments are not filled throughout Colorado and availability is no longer a limiting factor, we are seeing a strong correlation between higher case rates in counties where immunization rates are. weaker, ”said Neil Fisher, co-owner and chief brewer of WeldWerks, which plans to open a taproom on the west side of the Springs later this year.
If you had your snapshot (s), you can still get a freebie; bring your vaccination card to the Greeley location, starting Saturday, to get a free can of ‘I got vaccinated’ beer, a limited edition bundle of brewery flagship Hazy IPA Juicy Bits.
Meanwhile, to get discounts and purchase unique offers at over 20 Colorado Springs breweries and restaurants, until December 31, all you need to do is register and download the passport app. 2021 Crafts & Drafts on VisitCOS.com/Passport.
The annual initiative to strengthen support for the local craft scene took place in 2020, but more slowly, without a public launch and with a focus on the ‘people behind the scenes’ in a struggling industry, their impact on tourism and quality of life for locals. This year Crafts & Drafts premiered last week during a media event at ALMAGRE Venue and Bar, which served delicious food samples and a signature cocktail, as well as the aforementioned VisitCOS lip balm, for those in attendance. .
“The past year has been tough, and now we can finally celebrate the comeback of having drinks together and catching up,” said Melissa Williams, Director of Marketing for Visit Colorado Springs.
And maybe even get some freebies while we’re at it.