online crafts route a lifetime for women | Kochi News

Idukki: Women from the tribal and Dalit community of Idukki, Pathanamthitta and Alappuzha can now earn a living with the help of an NGO working for the welfare of marginalized people.
Rights, an NGO, helps women from marginalized groups set up their units that produce bamboo crafts and helps them find a market using the online medium.
Women’s units in three districts producing eco-friendly bamboo products are now selling through the online platform with the help of the NGO.
Ajay Kumar, founder of Rights, told TOI that a “Fibrent” company has been set up to sell bamboo crafts through an online platform “The products are made with natural products, including natural fibers including bamboo. The goal of the online platform is easy home availability during the pandemic period, ”Kumar said.
Officials said the initiative had started providing income to tribal and Dalit women after the 2018 floods hit them badly. Bamboo craft training started in 2019 and production started in 2020.
“When bamboo products entered the market, the Covid-19 pandemic affected its sale. Even during the pandemic, the units had not stopped production and huge amounts of bamboo products were piling up in the units. The new platform now helps them sell the products online, ”Kumar said.
“Currently, 58 women work in three units and they also manage the online platform. Women workers receive over 80% of the total selling price, ”he added.
Rights allows units to make equilibrium profits, Kumar said. “Without proper orientation, these units cannot spread their wings. We hope that the online platform will provide a good market for bamboo crafts. So far the online platform has received a good response, ”he said.

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