Understand the best digital strategies to boost your business
Face it, online leads are better leads. Online advertising and social media promotion are becoming the preferred business generators for real estate agents and investors. If you still think internet marketing isn’t that important to real estate companies, it’s time to shift your focus to the digital age.
Without a doubt, you can reach more people and achieve your marketing and sales goals faster, on time, and at a lower cost with digital marketing. Here’s how to design an effective online marketing campaign for your real estate investment business.
# 1 Identify your target audience
You need to understand that you are not selling your real estate to everyone. So, you don’t have to spend too much money to market your business to everyone. Narrow your audience by tracking key metrics like income, age, gender, and location.
# 2 Describe your marketing goals
Always start by understanding what you need to make your real estate investment business successful. The best digital marketing strategies for real estate investors involve online lead generation. You don’t have to get into marketing right away; first you need to identify ways to get more leads.
If your marketing goal is to attract more motivated salespeople, start by defining an achievable step, such as increasing lead generation by 45% in three months. Once you’ve set your marketing goals, the next step is to track that progress.
There are many different analytics tools like Hubspot Reporting and Google Analytics that help you keep track of your lead generation. By doing this, you can keep an eye on the number of leads you’ve gotten in a given time period, as well as your overall progress over time.
# 3 reassess your current digital marketing tactics
This is where your content marketing, PPC, email marketing, etc. comes into play. This can be broken down into owned media, acquired media and paid media. However, it should be noted that a large part of online marketing is paid play. The more you spend on paid media like Facebook ads and Adwords, the more money you’ll earn in the long run. Re-evaluate your digital marketing tactics and go for the one that matches your preferences.
# 4 put it all together
The most important media you have is the media you own. Because you created it and own it, it is the most authentic form of content for branding your real estate investment business. For example, let’s say you have a YouTube channel for your real estate investment business. Your videos should include your rehabilitation process, property tours, and customer testimonials. All of this content is enough to drive engagement from your target audience.
You can use these videos in paid promotions. Include your testimonials in press releases or use your property visits to retarget wholesalers.
# 5 Finish it
After you’ve identified your target audience, defined your marketing goals, and placed the best source of traffic, you need to start doing everything. Remember, content is essential. So you need to make sure that your content marketing game is top notch to get you the right results.
As a business owner, you need to understand that buyers are more moved by what they see. So if you want to face them, you have to give them valuable information that will make them stay.
It is safe to conclude that the best place to generate leads and attract leads to your real estate business is through the internet. This is another reason why you need to increase your digital marketing. At Top Results Consulting, we design tactics like social media marketing, blogging, website optimization, landing pages, SEO, and more. to bring value to your visitors, prospects and customers in order to attract them, convert them, close them and delight them.
One thing will certainly lead to another. That is why you have to use the right methodologies if you want to get the results you want. Your marketing game doesn’t have to be a headache for you.
Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, the entrepreneurial spirit and mindset has become a must for Shawn. He is a co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the right prospects for your business at topresultsconsulting.com.