[Design Story] Bringing self-expression to life with the Galaxy Watch4 series – Samsung Global Newsroom


Today’s lifestyle choices, as diverse as they are, have one thing in common: self-expression. From what we wear to the life we ​​live – even to the devices we buy – putting our personality first is always of the utmost importance.

Following the evolution of these trends, smartwatches have grown to be part of this movement of self-expression thanks to their nature as a device that goes beyond its role as a simple accessory. Samsung Electronics’ Galaxy Watch4 series is no exception to this rule. Its perfectly rounded shape perpetuates the unique identity of the Galaxy Watch series, and the wide choice of straps available suit all kinds of personalities and preferences. With a clear identity and unique self-expression, the Galaxy Watch4 was truly designed for the modern user.

“We used the perfect circle shape as a basic concept in order to capture the originality of the Galaxy Watch and preserve its identity as a watch. “(Insik Chung, designer of Galaxy Watch4)

A basic element

The circle is the founding identity of the Samsung Galaxy Watch. A simple yet refined shape resembling most traditional watches, the circle is a central design element that has been incorporated into the Galaxy Watch series from the very beginning.

The designers at Samsung have worked hard to create this user-friendly structure with all the basic qualities of a watch that avoids anything complicated or distracting in order to develop a truly differentiated product. By removing all unnecessary decorative elements and focusing on the true essence of the device, the designers of the Galaxy Watch series have succeeded in creating a watch design that is not only timeless, but also the perfect addition to any wearer’s wrist.

A unique identity

The Galaxy Watch4 and Galaxy Watch4 Classic both share a unique design language and therefore a cohesive identity. Based on the essence of the circle, a seamless line from screen to body frame and strap was applied to both models based on the concept of the circle, and instead of pursuing differentiated design ideas such Whether ‘minimalist’ or ” classic ‘as before, the designers at Samsung really took a look at the concept of the circle to create a bolder and more unique design. With a refined shape that truly captures the essence of the Galaxy Watch, the Galaxy Watch4 and Galaxy Watch4 Classic are united with a singular design identity.

“The way the body frame sits around the screen makes on-screen information more visible, and the smartwatch’s seamless strap provides a comfortable fit. “(Juan Lee, designer, Kenzi Yamauchi, designer)

Seamless aesthetics, seamless fit

The Galaxy Watch4 strap connects seamlessly and effortlessly to the watch body. Samsung designers created a silhouette that serves as an outline for the circular frame to better showcase the screen. The design of the body line is not only crucial for aesthetics, but also to provide an optimal fit for users. Designers have carried out countless model tests to create the thinnest and most flexible line design possible, also providing users with a natural and comfortable fit on their wrists.

Meticulous design

A smartwatch can help a user track their movements and other health related information because it is so closely placed in contact with its user’s body. Samsung’s designers focused on its “surveillance” aspect of the smartwatch and considered several ways to improve the fit and stability of the watch for this purpose. The result of this development process is the H-Wing strap. The Galaxy Watch4 series H-Wing bracelet connects to the screen and ensures that the sensors on the underside of the watch are firmly attached to the user’s wrist. This safety provides a stable and ergonomic fit with greater precision for tasks such as measuring the user’s heart rate or ECG.

Efficient materials

The designers at Samsung made sure to produce a bracelet for the Galaxy Watch4 series capable of meeting a user’s expectations in terms of both aesthetics and functionality. The resulting hybrid leather strap has been meticulously designed with these two standards in mind: its exterior is leather, while the interior of the strap is sweat resistant fluoroelastomer (FKM). While the exterior and interior sides of the bracelet are made from different materials, they fit together perfectly thanks to a unified color palette.

“The material and colors of the bracelet reflect the characteristics of users who wish to change. (Jungsang Park, designer, Sangsoo Lee, designer)

Varied choices

Color is a design element that allows you to express yourself while bringing a product to life. Samsung designers have made sure to develop a variety of strap colors based on the latest global trends so that users can complete their look in style.

The body frame of the Galaxy Watch4 is available in black, green, silver and rose gold, while the Galaxy Watch4 Classic is available in classic shades of black and silver. The wide selection of straps in the series are available in a variety of colors that complement both watch bodies and their function, including the sport strap, Ridge Sport strap, extreme sport strap, hybrid leather strap and the Milanese bracelet. These straps can be purchased separately so that users can choose their straps as they see fit.

Your style, your way

A smartwatch is the perfect way to showcase your personal style and aesthetic, a subtle yet powerful means of self-expression given that it is a device that goes with its user everywhere. Galaxy Watch4 users can select and combine body and bracelet components as they wish to create their own unique smartwatch and, to meet various needs, a variety of options with over 1000 potential combinations.1 is available. The Galaxy Watch4 series has been designed to allow users to express themselves fully the same way they would with their smartphone case.

A gift for yourself

The basic concept of respecting each user’s individuality is embedded in every aspect of the user experience with the Galaxy Watch4, from their first purchase. Instead of having a predetermined frame or strap combination, users can choose and combine the different frame colors and strap types through the Galaxy Watch Design Studio when shopping online. Beyond a simple connected watch, the Galaxy Watch4 is truly a gift to oneself that reflects our true values.

A truly great design retains its value for long periods of time and provides better user experiences by reflecting the zeitgeist and preferences of the users for whom it is designed. In creating the design of the Galaxy Watch4 series, Samsung’s designers focused only on the essence of the product and instilled in it those values ​​of self-expression that are so important to today’s users. The Galaxy Watch4 embraces individuality, allowing it to become a beloved companion in the daily life of a user both to help and accompany them wherever they go.

* Images shown are for illustration only and may differ from actual products. Product specifications may vary by country, region and model.

1 The number of combinations available may vary depending on the country or region in which Galaxy Watch Design Studio is available.


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