‘Anti-superficial’ relationship app S’Extra raises $ 2.1 million – TechCrunch

S’Extra, a relationship app that goals to assist individuals discover extra significant relationships, right now introduced it has raised $ 2.1 million in seed funding.

S’Extra (quick for “one thing extra”) ensures that customers cannot concentrate on bodily look, as images are initially blurry – they progressively weaken as you work together with somebody. The startup has introduces new options like video chat (additionally blurry to start with), and it launched a redesigned app earlier this month – CEO Adam Cohen-Aslatei mentioned it was a “fully rebuilt product” with new options akin to prompts. real-time dialog and the flexibility to pay to advertise your profile.

Cohen-Aslatei additionally mentioned that S’Extra’s concentrate on “anti-superficial relationships” attracts an actual viewers, with 160,000 downloads within the first yr and “hundreds” of paid customers, together with a rise of fifty. % of subscriptions after the launch of the brand new software. in January.

how relationship will end up after the pandemic, Cohen-Aslatei instructed, “I do not assume we’re going again to the way in which issues was once.” He identified a current survey of S’Extra customers during which 80% of respondents mentioned they didn’t go to a single stay date in individual in 2020.

“Do you need to meet for a casual get-together on Tinder and do online dating, or do you need to have a dialog to get to know an actual individual on S’Extra?” he mentioned. Assuming that many individuals will select the latter, the following query is, “How do you make the invention enjoyable?” There needs to be multimedia, video, audio, video games, all of these options are a part of our product roadmap… S’Extra will make it seem like Hinge meets Nextdoor. (Apparently there’s a “large cohort” of customers on Nextdoor who’re single and relationship-seeking.)

Picture credit: S’Extra

The brand new funding comes from an extended listing of traders: Benson Oak Ventures, Mark Pincus’ Workplay Ventures, Gaingels VC, Loud Capital / Satisfaction Fund, SideCar Angels, AppLovin President Rafael Vivas, Joshua Black of Apollo Administration, Plus Grade CEO Ken Harris, Harvard Geneticist George Church, Former Meet Group CEO John Abbott, Former IMAX CEO Brad Weschler, Aaron and Sharon Stern, Justen Stepka / Enterprise Fund, Boston Harbor Angels, Grit Every day CEO Jordan French, Form.Fund Founder Marty Isaac, Craig Mullett and Relationship Grouper.

Cohen-Asletai informed me that the funding had already enabled him to rent what he calls a “founding crew,” together with Chief Architect Lengthy Nguyen, Chief Working Officer Sneha Ramanchandran, Chief Product and Advertising and marketing Officer. design Regina Guinto and senior developer David Lichy.

S’Extra additionally pronounces the signing of a manufacturing settlement with producers Elvia Van Es Oliva and Jack Tarantino, who’ve labored on reveals like “90 Day Fiancé”. Cohen-Asletai mentioned the startup will work with them to create “anti-superficial” relationship content material for digital platforms and TV networks.

This settlement builds on the success of S’Extra Reside, the startup’s superstar relationship present on Instagram Reside, which has aired 60 episodes thus far.

“We use this present to construct our model, acquire model consciousness after which… we are literally in a position to leverage all viewers and retarget them with content material from S’Extra, which value us the acquisition of ‘an person. [very affordable]Cohen-Asletai mentioned.

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