Who Do We Serve?
Friday, July 9th, 2010Several of our exhibitors have been struggling to really find a hold on their niche at our festival. From year-to-year, they have not been consistent with their sales and their message.
To really find out who our festival servers, you need to go back to our mission.
“… to provide an educational venue … for young and the not-so-young … “
You can imply from this snippet that we are working towards serving those interested in fiber arts for the first time. Certainly, there are plenty of product and supplies for the seasoned artist to review and purchase. However, it is those who are just starting out that we serve most. This was truly highlighted at our June 2010 event. New faces were everywhere.
Advertising went out to places where the artist may not be but those who were seeking more a city farming or homesteading lifestyle. By focusing our advertising, we saw a jump in attendance and overall sales throughout the festival. There were still areas that we can improve. However, overall, year-over-year we did well due to our focus on the new artist, the city farmer and the homesteader. Those who want more out of life and want that connection back to local agriculture.
These are the type of people we focus on. These wonderful folk are our customers.