A Personal Touch
Thursday, July 16th, 2009Just recently, I was talking with one of our exhibitors. We had a great conversation about everything that went right and not-so-right this year and how things could be in the future. One the things that stuck in my head for the last couple of days was the quip about how I talk with the exhibitors. I guess I hadn’t thought about “how” I talk to people or how I approach working with the exhibitors. Everyone this year received e-mail, phone calls or however they wanted to be contacted by me for all kinds of reasons.
From what I was told, some of the bigger shows send out mailings for one thing or another and then when the vendor arrives, they get the extra information they need to participate. Except for an incidental e-mail or quick voice mail, little interaction with the vendors actually occur. I don’t think they all operate like that. But, the illustration I was given was pretty bleak.
As we grow, my hope is to continue to work with each exhibitor personally. If at some point we do start getting away from working directly with folks, I think we will need to put forth extra effort to keep the festival focused on the people and not the paperwork.